Help Us Pick Our Logo!
A few months ago, we began working with Ben Roberts and his design team at Six Half Dozen design studio in Alexandria on a branding process for ACTion Alexandria. After several conversations about the project and several rounds of iteration, the Six Half Dozen team helped us refine our design concept down to three logos. And now it's time for us to pick one and we'd like see what you think.
We've already been through an extensive branding process, so we're past the new ideas phase. What we are looking for is feedback on the three logos you see below. Some key aspects of the design you should be aware of:
- We wanted to emphasize "ACT" to emphasize our relationship with ACT for Alexandria and the importance of "acting" on the new site.
- We are hoping to build a model other communities will find easy to adopt in the future so the logo should lend itself to use by other cities and groups.
- We wanted to emphasize four important concepts: action, engagement, community, and problem solving. We also wanted the logo to be easy to read and recognize as well as look and feel modern. We are an online project after all.
I think you'll see we have a tough choice. We're eager to hear what you think about the logos in the comments. Please keep in mind that this is not a vote, but a way for us to gather feedback on the logos from the community before we make our final choice.
Large Wifi
This logo preserves the upper-case "ACT" and a nod to technology by incorporating a wifi symbol above the "t" and "i." What we also like about this logo is that the "t" and "i" also represent people turned toward each other to interact.
Small Wifi
Only slightly different than the logo above, this logo incorporates the same elements but uses different fonts and a lower-case "act."
Conversation
The most different, this logo swaps out the wifi symbol for dialogue boxes over the "t,""i," and "n." The "ACT" is in upper-case letters.
Which logo would you chose and why?
@actionalexva
Come help kick off inauguration weekend with a celebration to honor Dr. Martin Luther King Jr. and volunteer! On Saturday, January 19th, hundreds of volunteers will assist nonprofit agencies providing services to people in need as well as provide educational activities to children and youth. In Alexandria, volunteers are needed to assist children and teenagers creating a story book. Volunteers are needed for set up, registration, implementing arts and crafts projects, clean up, and much more. Adult volunteers are needed to facilitate discussion groups with a smaller group of children. Interested adults should contact Jason Ellis at 
On Tuesday September 4th, the transformation of one of Community Lodgings’ five apartment buildings will begin – a full-fledged renovation! When I took over as Executive Director seven years ago, I set a long-term goal to ensure all our families lived in safe, comfortable homes. Over the years, out of sheer financial necessity, I was forced to take a “band-aid” approach to building repairs. Seven years later, with help from HomeAid Northern Virginia, Pulte Homes and the City of Alexandria, our long-term goal becomes reality.
Comments
I like the third one - conversation. It's unique and gets at the point of the exercise, and the little "i" people make it accessible.
I like the small wifi (#2), myself. :) Looks approachable, readable, gets the web2.0 idea across.
[...] To kick things off with a bang, we’d like you to help us pick our new logo! [...]
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